Aescape
The World’s Most Advanced Massage
Overview
Aescape is a venture-backed wellness technology company bringing people and robotics together for better living. Aescape has developed a first-of-its-kind fully automated AI assisted robotic massage.
Challenge
Embed into Marketing organization to co-lead and complete a corporate rebrand; develop brand voice to inform and guide product, technology and content naming systems. Enhance creative and brand operational fitness.
Results
Launch readiness
Partner GTM (Equinox, Lotte, Press Modern Massage, Hard Rock Hotels)
High consumer CSAT scores
Press Features: Wired, Fortune, Bloomberg, Mashable, Vogue, Business Insider, Inc.
FastCompany Innovation by Design Awards, 2024 (Wellness)
Time Best of 2024
Role — Fractional CBO & Executive Creative Director
Outputs
Brand Vision & Strategy
Positioning
Verbal Design
Product and System Naming
ToV Guides
Brand Photography
Video Creative Direction
O&O Retail Strategy (Aescape Studios)
Fast Co.
Innovation by Design 2024 — Wellness
TIME
Best Inventions of 2024
Brand Launch Film (Link)
Brand & Product Photography
Brand & Product Photography
Brand & Product Photography
Brand & Product Photography
Brand & Product Photography
Campaign Development
Retail Strategy
Partner Campaign Development
Partner Campaign Development
System Naming
7 Year Anniversary, Product Film (Link)
Aescape for Therapists / B2B Film (Link)