Twill. Untangling Healthcare.
Define and lead the Brand and Creative disciplines for a high-growth digital health technology company; building capabilities, process, teams and culture.
ROLE: Chief Brand Officer
Responsibilities
Brand Strategy, Corporate Messaging, Creative Direction, Integrated Production, Visual Design, Tone of Voice Development, Verbal Design, Product Naming, Infographics, Original Photography, Social Media Content Creation, Video Production, Illustration Libraries, Brand Research, Custom Longitudinal Consumer Insights, New Product Origination, Corporate Learning and Development Curriculum, B2B White Paper Development, B2B Explainer Videos, Toolkits & Templates, Communication System Designs, Event Marketing and Activations, Media Strategy, Corporate Communications, Digital Asset Management, Agency & Partner Selection and Management.
Corporate Rebranding
A full re-brand of the company including:
Re-Naming and Re-Incorporation, Brand Architecture, Visual & Verbal Design Systems, Product Naming, Brand Playbook, Photography, Marquee product re-design, Office Design, Mission, Vision, Values, Learning & Development Curriculum.
Re-Framing Mental Health
Elevating the visual language of the brand by addressing how Mental Health conditions were being represented in the world. This collection was part of a full photographic re-build of more than 3000 images across the wellness and clinical platforms.
Raising Awareness by Amplifying Voices
Commissioned first-of-its-kind documentary research with NONFICTION which aimed to bring attention and awareness to the often under-told and institutionally under-supported emotional journey of Pregnancy. Full report available here. Audio Documentary available on Spotify.
Creating New Digital Medicines
Ensemble is the First Prescription Digital Therapeutic for Depression & Anxiety. Currently under FDA Investigational Study. getensemble.com
Editorial Art Direction
A set of editorial photographs which help to humanize the conditions, and natural treatments for those living with Psoriasis. Appearing in the Twill Care community.
Communications Systems & Transitional Visual Vocabulary
A library of editorial illustrations to help demystify the complexity of the company offering for use in B2B marketing and investor materials. These served as part of a transitional set of communication tools used in preparation for the rebrand.
Employer B2B Communications
Explainer for Employer HR customers
Partner: Hornet